In order to sell more new construction homes in today’s market, custom home builders are tapping into a valuable resource: a real estate agent. With single-family residential construction expected to see a 9% growth rate in 2018, more and more new homes will be coming on the market. Partnering with a real estate agent who is well-versed in new construction can be very beneficial. Combining efforts, builders and agents can work toward the same goals: sell more homes and secure additional referrals.
Real estate agents can help builders:
Apply tried-and-true marketing techniques: Agents use a variety of tactics from print ads, flyers, email, text marketing, social media and more to gain maximum exposure for listings. They can also source their own contact list to open the door to a whole other audience. And, if a home sits on the market for a while, an agent can help a builder strategize how to re-position it in the marketplace.
Help the client envision building a new home: It’s hard for a buyer to picture their future home by looking at a floor plan. An agent who knows the home building process can help a buyer understand why new home construction is right for them. He or she can also assist the buyer with choosing upgrades.
Work with home buyer to make the process easy: New construction can be a long, tedious process for home buyers. There’s floor plan selection, construction, inspections and closing—all things that a buyer may not be familiar with. A real estate agent can help them through the process from start to finish and answer any questions they have along the way.
Provide home buyer with peace of mind: Having an agent to work with throughout the process can provide a sense of security to a buyer. Knowing someone is readily available for them to call with questions or concerns can put them at ease, and, make the whole process smoother for everyone involved.
If home builders and real estate agents continue to form beneficial partnerships, mutual success is within reach—for the builder, the agent and the homeowner. As the saying goes, “Teamwork make the dream work.”
